Tag Archives: listing marketing

Sign, show and sell: The open house playbook that actually works

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In-person events build trust faster than any online ad, coach Darryl Davis writes. When your systems, signage and service are dialed in, that trust becomes traction. Continue reading →

Realtor.com parent goes after its own virtual tour target amid battle with CoStar

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Australia’s REA Group, owned by News Corp and a 20 percent stakeholder in Realtor.com, has acquired 3D tour technology company Planitar, echoing the 2024 sale of Matteport to Homes.com parent CoStar. Continue reading →

Tech Review: Guest House shrinks time-to-market with listing prep

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Technology expert Craig C. Rowe reviews Guest House, a company that offers a fast, lightweight solution to the friction that happens after a listing agreement is signed. Continue reading →

Revive amps up AI capabilities in bet on renovation market

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Revive’s model focuses on assisting listing agents and their clients with pre-sale renovations meant to increase market visibility and generate a return upon sale. The company coordinates with vendors, helps sellers understand the process and provides … Continue reading →

Cloze’s MAIA is smart, task-driven and enterprise-ready: Tech Review

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Craig Rowe reviews Cloze AI’s latest, a system-wide artificial intelligence business assistant called MAIA, tasked with helping real estate agents manage tasks, people, events and business. Continue reading →

3 clichés top listing agents don’t buy into during a market downtick

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Think smart, writes coach Annette DeCicco, and list like a pro. Hit all three of these smart consultation tips on pricing, condition and negotiation to win listings that sell at consistently high premiums. Continue reading →

Has this Austin MLS ‘solved’ the private listings conundrum?

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Flex Listings provide a functioning model that restores transparency, preserves cooperation, and gives sellers and buyers control, clarity and access, Eric Bramlett writes. Continue reading →

Has this Austin MLS ‘solved’ the private listings conundrum?

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Flex Listings provide a functioning model that restores transparency, preserves cooperation, and gives sellers and buyers control, clarity and access, Eric Bramlett writes. Continue reading →

13 tips for turning your summer open house into a marketing event

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A great open house is more than a walkthrough; it’s a full-blown marketing event. Coach Darryl Davis shares ways to make the most of the opportunity. Continue reading →

Whether it’s a penthouse or a purse, visibility matters: Exclusive

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Coldwell Banker Realty President and CEO Kamini Lane writes that private property listing claims ignore the basic logic of supply and demand. Continue reading →