Zillow Showcase listings get marketing bump with analytics

Available to agents whose sellers’ properties are leveraging Showcase, the insights dashboard is designed with transparency in mind, allowing agents to unravel which home features may be leading to more online attention. Continue reading

Why staging your listing matters more than you think

Broker Nick Schlekeway offers a staging prescription for marketing your next listing and engaging the perfect buyer. Continue reading

Rila Auctions launches to offer transparent bidding, access

Ben Bacal and Harry Dheedene have launched Rila Auctions, an off-shoot of social media app Rila, designed to help agents market homes in an Instagram-like video-search environment. Continue reading

Zillow pushes back against private listings: The Download

Zillow’s answer to the rising tide of private listing networks has been met with both praise and pushback from industry leaders. Continue reading

Open house rules for agents: Do’s and don’ts

Updated NAR rules, communication with visitors and appropriate hosting times can all impact the leverage provided by a well-planned open house, Andrew Reichek writes. Continue reading

America’s real estate advantage is under siege: eXp’s Leo Pareja

CEO of eXp Leo Pareja calls for courage, clarity and collaborative leadership in meeting threats to market transparency head-on. Continue reading

Agents can help sellers unlock value with renovation ROI: Revive

Revive has used its findings in the presale renovation space to produce an extensive white paper that dedicates its pages to proving the value of updating a home before selling it. Continue reading

Private Listings Hub rolls out as Luxury Presence appeals to privacy

The product comes to market two months after the release of Brokerage Listing Networks, a product for creating internal listing networks for brokerages. Continue reading

It’s easier than you think: 10 simple steps to turn 1 listing into 4

A real estate professional’s ability to turn one listing into multiple transactions is what helps good agents become great agents, Jimmy Burgess writes. Continue reading

Want to snag more listings? A 16-point premium marketing plan

Maximum exposure equals maximum price, trainer Bernice Ross writes. Adopt this list of premium services to differentiate yourself from the competition and defend your commission. Continue reading