Tag Archives: listing agent

Your seller needs to sell now. Here’s how to handle the 6 objections that will stop them

By | | Uncategorized
Comments Off on Your seller needs to sell now. Here’s how to handle the 6 objections that will stop them

Help seller clients position their home where buyers see it as the best value among the properties currently on the market.  Continue reading →

This AI-powered listing strategy beats April’s ‘perfect-week’ launch

By | | Uncategorized
Comments Off on This AI-powered listing strategy beats April’s ‘perfect-week’ launch

Forget “list and pray.” Coach Verl Workman teaches you to use artificial intelligence tools to your advantage to make your next listing stand out from the competition. Continue reading →

‘Coming soon’ was a good idea. What we’ve done to it isn’t

By | | Uncategorized
Comments Off on ‘Coming soon’ was a good idea. What we’ve done to it isn’t

Coach Darryl Davis writes that an honest assessment of how “coming soon” status is being used to undermine seller choice is essential for building trust with consumers. Continue reading →

Pre-listing prep matters more than where the listing goes live

By | | Uncategorized
Comments Off on Pre-listing prep matters more than where the listing goes live

The real estate industry is focused on where listings appear, Deb Siefkin writes, but the real outcomes are decided long before that. Continue reading →

Offerpad bets on AI to deliver higher-quality seller leads

By | | Uncategorized
Comments Off on Offerpad bets on AI to deliver higher-quality seller leads

As brokerages fight over listings, Offerpad is quietly rebuilding its seller intake and routing system with new AI tools. Continue reading →

Here’s what can go wrong when using AI instead of an agent

By | | Uncategorized
Comments Off on Here’s what can go wrong when using AI instead of an agent

AI is good at structured answers in predictable environments, but real estate is full of unpredictability, Tatiana Zagorovski writes. That’s where expertise lives. Continue reading →

Even homesellers want ‘days on market.’ But plenty might skirt it.

By | | Uncategorized
Comments Off on Even homesellers want ‘days on market.’ But plenty might skirt it.

An Intel survey suggests that a strong minority of sellers might take the real estate market somewhere most consumers don’t want it to go. Continue reading →

Industry leaders: Zillow Preview isn’t the answer — it’s acceleration

By | | Uncategorized
Comments Off on Industry leaders: Zillow Preview isn’t the answer — it’s acceleration

Zillow Preview is not a solution to the private listings problem, coach Darryl Davis writes. It is a more palatable on-ramp to the same destination. Continue reading →

Gary Keller: The market is proving ‘exposure drives home value’

By | | Uncategorized
Comments Off on Gary Keller: The market is proving ‘exposure drives home value’

Keller Williams Executive Chairman Gary Keller weighs in on private listings while announcing partnership with Zillow. Continue reading →

Reports of agent doom have been greatly exaggerated: The Download

By | | Uncategorized
Comments Off on Reports of agent doom have been greatly exaggerated: The Download

While it seems that Big Tech is always taking aim at real estate professionals, their boots-on-the-ground usefulness makes them indispensable. Continue reading →