‘Coming soon’ was a good idea. What we’ve done to it isn’t

Coach Darryl Davis writes that an honest assessment of how “coming soon” status is being used to undermine seller choice is essential for building trust with consumers. Continue reading

There’s a new listings category. I’m calling it the company FSBO

A company FSBO, dressed up in the language of seller choice, is still a restricted buyer pool, Darryl Davis writes, and we’ve known for a long time what restricted buyer pools produce. Continue reading