Troy Palmquist has used custom scented candles throughout his real estate career. Here’s why a private-label scent can become one of the most effective branding tools in an agent’s arsenal. Continue reading
Restraint, a focus on nature and the outdoors, and good staging will help luxury agents and their clients close the deal in 2026. Continue reading
New Inman contributor Julian Buckner of Vesta Home talks staging, scaling and the complexity of styling a 22,000-square-foot Bel-Air property. Continue reading
Stop scrambling to keep up with deadlines and transaction management. America Foy helps you create a calendar plan that keeps you on track with the help of ChatGPT. Continue reading
Craig Rowe reviews Collov AI for Inman. The product gives agents and real estate stakeholders an easy, affordable way to virtually stage homes and use AI to generate short room tours, edit furniture and adjust room styles. Continue reading
First impressions make all the difference when it’s time to attract buyers. Darryl Davis shares strategies to make your listing pop this autumn. Continue reading
In-person events build trust faster than any online ad, coach Darryl Davis writes. When your systems, signage and service are dialed in, that trust becomes traction. Continue reading
Become a digitally literate consumer when you engage in protecting yourself and others from misinformation and lies, security expert Robert Siciliano writes. Continue reading
Discover seven expert-approved fall staging tricks to make your listings feel high-end, without spending big, Chris Pollinger writes. Smart, moody and tailored for today’s buyers. Continue reading
Technology expert Craig C. Rowe reviews Guest House, a company that offers a fast, lightweight solution to the friction that happens after a listing agreement is signed. Continue reading