Tag Archives: marketing strategies

How to cultivate your team with purpose to build a brand that lasts

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If you’re ready to grow beyond the solo-agent model, team leader Rebecca Francis offers advice and some red-flag warnings. Continue reading →

The real reason agents plateau (and 5 ways to break through)

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Every agent reaches a point where growth slows down, Jimmy Burgess writes. Most assume they need a new strategy, but what they really need is a new perspective. Continue reading →

Here’s our top marketing advice of 2026 (so far)

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If you’re looking for solid marketing advice that actually works today, check out these top 10 stories of 2026 (so far). Continue reading →

A $3K commission saved me: Here’s why niche marketing wins

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While 70 percent of Realtors compete for the same residential listings, you could be the only agent in your market who truly understands the emotional complexities of the niche you serve, America Foy writes. Continue reading →

Why every real estate agent needs a signature candle

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Troy Palmquist has used custom scented candles throughout his real estate career. Here’s why a private-label scent can become one of the most effective branding tools in an agent’s arsenal. Continue reading →

How a Denver team turned challenge into its strongest quarter

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Melanie Klein explores how the Abell Team overcame the hurdles of distance and disruption due to remote leadership through trust and tight systems, turning the challenge into its best quarter yet. Continue reading →

How to audit your brand like a marketing pro

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Alyssa Stalker offers a simple step-by-step process to help agents evaluate their brand, find what’s out of sync and realign their message with who they are now. Continue reading →

10 old school marketing strategies that still work in this tough market

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The best agents in 2026 will blend innovation with authenticity, trainer Bernice Ross writes, using new tools to amplify rather than replace the human touch. Continue reading →

Breaking the cycle of listing agent burnout: A broker’s playbook

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If we can build brokerages that protect our listing agents’ bandwidth and reinforce their value, Jeff Farmer writes, we’ll position them to thrive in markets where others fold. Continue reading →

Top 5 AI trends every real estate brokerage should know

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AI adoption is reshaping real estate marketing, but brokerages risk falling behind if they don’t support their agents. Continue reading →