5 critical areas that agents cannot afford to skimp on in 2025

Sales stats may look like 1995, but this is not the time to go cheap on professionalism and fiduciary duties in our industry, Rachael Hite writes. Continue reading

Listing descriptions are the most popular way to use AI: SURVEY

Delta Media Group conducted a survey of 100 brokerages on their sentiment toward the growth of artificial intelligence in real estate. Continue reading

Ignore the fluff when using artificial intelligence, technologists advise

Marc-Antoine Juaneda of CoreLogic and Boris Geheniau of Fundament All Media shared insights on how real estate professionals can best leverage AI during Inman Connect New York on Wednesday. Continue reading

Anywhere’s David Marine: The power of storytelling is ‘timeless’

The key to finding a brand’s story is making sure that the consumer’s, the brand agents’ and competing agents’ views of that brand all align, Marine told Inman Connect New York attendees. Continue reading

Treat yourself to leads using these Halloween Instagram tricks

From hashtags to hauntingly good event marketing, trainer Bernice Ross shares ways to capture Halloween hijinks in your market and share them on Instagram to give your business a boost. Continue reading

Top 11 marketing strategies that’ll help you spring into action

As the seasons change, coach Darryl Davis writes, it’s time to freshen up your marketing and breathe new life into your connection with your sphere of influence. Continue reading

Listing Lesson: Revering and marketing an iconic guest ranch

Learn how Jackson Hole, Wyoming, luxury broker Latham Jenkins put together a marketing narrative that achieved extraordinary results. Continue reading

5 things you can do now to generate leads all year

It’s your year, so jump in with both feet. Marketing expert Kate Hulbert tells you how to generate the leads you need now to keep you busy and productive throughout 2024. Continue reading

14 ways to supercharge your social media strategy for 2022

Social media experts Katie Lance, Chelsea Peitz and Marki Lemons-Ryhal shared the secrets to mastering Facebook, Instagram and video content creation during Inman Connect Las Vegas. Continue reading