Tag Archives: Latham Jenkins

‘AI cannot read the room’: Agents weigh in on the promise and limits of artificial intelligence

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Inman talked to real estate pros from around the country to find out how they’re using AI and what limitations the technology faces. Continue reading →

The truth about AI in real estate (according to agents)

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Real estate agents share how they’re actually using AI, where it saves time and why it’s raising the bar rather than replacing them. Continue reading →

How I turn everyday market knowledge into scroll-stopping social content

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Social media isn’t about creating something new, luxury agent Latham Jenkins writes. It’s about documenting your market, your land and your lifestyle. Continue reading →

Design trends and tips to help your listing fly off the market in 2026

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Restraint, a focus on nature and the outdoors, and good staging will help luxury agents and their clients close the deal in 2026. Continue reading →

‘If our nurses, firefighters, and teachers can’t live here, then our community stops functioning’

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Workforce housing initiatives offer one part of the affordability solution for discouraged buyers, but still fall short of the need. Continue reading →

Selling real estate is selling a story. Here’s how to do it right

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For luxury broker Latham Jenkins, the key to marketing a luxury property boils down to this advice: Don’t just sell houses. Sell experiences. Continue reading →

The ‘luxurification’ of the West faces its growing pains

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As “Yellowstone” sunsets this year, Inman took a look at some of the factors that have contributed to the “luxurification” of Western resort towns and asked agents about finding market balance for the haves and have-nots. Continue reading →

Listing Lesson: Revering and marketing an iconic guest ranch

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Learn how Jackson Hole, Wyoming, luxury broker Latham Jenkins put together a marketing narrative that achieved extraordinary results. Continue reading →

How to shoot your own listing videos and photos on the iPhone

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In this bootstrap economy, knowing how to capture professional pictures and videos of your listings could save you thousands in marketing expenses. Marketing expert Latham Jenkins shares his pro tips for using your iPhone to capture stunning, high-qual… Continue reading →

Listing Lessons: How I marketed a multimillion-dollar ranch and generated massive media coverage

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The Jackson Hole Ranch is a 233-acre wilderness of unparalleled beauty that presented a host of challenges when creating a listing strategy. Find out how Jackson Hole, Wyoming agent Latham Jenkins engaged his marketing expertise, media outreach and pro… Continue reading →