Tag Archives: niche marketing

All the single ladies: Why working with women is no longer niche

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To work more effectively with real estate clients who are women, America Foy writes, stop leading with assumptions and start leading with competence. Continue reading →

Real Results: Proven Ways Agents Go From Student to Sold

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Success in real estate isn’t about stubbornly sticking to a plan — it’s about knowing when to pivot and having the confidence to execute with style. In this session, we’ll break down how top agents recognize when something isn’t working, ditch in… Continue reading →

How top agents build a predictable pipeline instead of chasing leads

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Focus on clear positioning, consistent content, strong relationships and simplified systems to build a business that attracts clients, Joe Killinger writes. Continue reading →

A $3K commission saved me: Here’s why niche marketing wins

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While 70 percent of Realtors compete for the same residential listings, you could be the only agent in your market who truly understands the emotional complexities of the niche you serve, America Foy writes. Continue reading →

Welcome to the Senior Class: Downsizing with a home equity conversion mortgage

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Developer and contributor America Foy says agents are missing the boat when it comes to education on senior housing opportunities. The home equity conversion mortgage product is just one example. Continue reading →

Foreclosures are on the rise. Here’s how to lean into the shift and develop a new income stream

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With foreclosure activity ticking upward, agents can learn from seasoned REO pros to build new streams of income during an economic downturn, Annette DeCicco writes. Continue reading →

5 things to do today to give yourself a fighting chance on ChatGPT

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Broker Holly Brink writes that learning how to show up when potential clients search for homes with ChatGPT is essential for building a future-forward business. Continue reading →

How agents like Ryan Serhant build businesses on social media

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Social media is as important today as it ever has been for real estate agents. In recent months, Inman spoke with agents succeeding on multiple platforms. Now all their tips are gathered in one place, with a few more from SERHANT. CEO Ryan Serhant. Continue reading →

Surviving Year 1: Honest lessons from agents who made it

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Your first year as a real estate agent can be messy, Martha Melendez writes, but it forges the kind of grit that no class or seminar ever could. Continue reading →

Back to the land: What real estate agents need to know about the off-grid and homesteading surge

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The once-niche appeal of self-sufficient, sustainable and off-grid living is going mainstream. For agents, understanding this buyer and learning how to market to them can mean new opportunities in a changing market. Continue reading →