Tag Archives: agent marketing tips

Forget scripts. Authenticity drives real estate marketing results

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Expert Meriam Mellal says that as trust becomes harder to earn, authenticity becomes agents’ most valuable marketing asset. Continue reading →

Jade Mills advises new agents not to neglect Sunday open houses

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The luxury real estate vet spoke with Inman about market trends, tips for newbie agents, how to handle difficult clients and more in advance of her appearance at Luxury Connect. Continue reading →

What sells? Owning your personality and being yourself

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The Agency agent Matt Lionetti, the Toronto-based social media dynamo ,entered real estate with the dream that his retail experience would quickly result in lucrative sales. Instead, he found himself wearily knocking on doors and being rudely shooed away. Continue reading →