Are we using AI to build our business — or replace it?

What do we believe the role of a real estate professional truly is, Lori Muller asks, and what happens if we start replacing that role with something that was never designed to fulfill it? Continue reading

10 strategies that help agents ‘speak the language of staging’

Broker Annette DeCicco writes that agents must speak the language of staging fluently to win clients and educate sellers while making listings stand out in the market. Continue reading