Tag Archives: Fathom Realty

Are we turning real estate professionals into gig workers?

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The future of real estate should be about elevating professionals who combine expertise, experience and technology to deliver a higher level of service, Lori Muller writes. Continue reading →

Are we using AI to build our business — or replace it?

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What do we believe the role of a real estate professional truly is, Lori Muller asks, and what happens if we start replacing that role with something that was never designed to fulfill it? Continue reading →

If real estate agents don’t matter, why are FSBOs at an all-time low?

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Real estate professionals aren’t just opening doors, Lori Muller writes. They are guiding people through one of the most complex financial and legal transactions of their lives. Continue reading →

The real estate ‘easy button’ doesn’t exist

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Success in real estate doesn’t come from luck or an easy button, Lori Muller writes. It comes by doing the work that others avoid. Continue reading →

Up the ladder: Real estate’s biggest new hires and moves

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Century 21, Fathom Realty and other industry brands made moves last week, adding multimillion-dollar teams and new executives to their ranks. Continue reading →

Leadership misalignment is the hidden real estate career killer

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Fathom Realty President Lori Muller writes that, while production may keep your business moving, alignment with the right leadership determines how far you grow — and whether that growth lasts. Continue reading →

Leadership misalignment is the hidden real estate career killer

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Fathom Realty President Lori Muller writes that, while production may keep your business moving, alignment with the right leadership determines how far you grow — and whether that growth lasts. Continue reading →

‘Me’ leaders vs. ‘we’ leaders: Defining culture, growth and legacy

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Today’s real estate agents are not just choosing a brokerage, broker-owner Lori Muller writes. They’re choosing a collaborative community where they can thrive. Continue reading →

Feeling presidential: Real estate’s biggest new hires and moves

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Fathom Realty, SERHANT. and other industry brands made moves last week, appointing new presidents and leaders to lead their growth efforts. Continue reading →

Fathom Realty buys a ‘proven model’ for first-time homebuyers

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START Real Estate has just 70 agents, but founders Randy and Terri Bell have built a business model with a 70 percent mortgage attach rate that Fathom wants to take nationwide. Continue reading →