Proactive brokers will train their agents on how to demonstrate why they’re still needed in an increasingly AI-driven world, Derek Carlson writes. Continue reading
Demonstrate your expertise, be clear about who you want to work with, and be authentically yourself to create a lasting personal brand, Derek Carlson writes. Continue reading
Demonstrate your expertise, be clear about who you want to work with, and be authentically yourself to create a lasting personal brand, Derek Carlson writes. Continue reading
Demonstrate your expertise, be clear about who you want to work with, and be authentically yourself to create a lasting personal brand, Derek Carlson writes. Continue reading
An agent’s single-minded focus on commission only can bring chaos to a brokerage, managing broker Derek Carlson writes. Here’s what to watch for when you’re recruiting top talent. Continue reading
The key to effective video marketing is to build a library of keystone content that creates exposure, demonstrates your expertise, educates prospects and builds trust, Derek Carlson writes. Continue reading
Although Trump is attempting to respond to legitimate frustrations in the housing market, the proposed ban won’t increase supply, Derek Carlson writes. Continue reading
Qualify your buyer prospects up front with these proven questions to ensure you get your transaction to the closing table, Derek Carlson writes. Continue reading
Looking ahead to 2026 and thinking of making a move? Derek Carlson offers five questions to help you think through your options and put your best face forward. Continue reading
What does the Compass-Anywhere deal mean for private listings? For NAR? For agents in the trenches? We’ve got the answers Continue reading