Baby boomers dominate the market as first-time buyers hit record low

Baby boomers remained the dominant force in the housing market last year while first-time buyers fell to their smallest share on record, according to the National Association of Realtors’ 2026 Home Buyers and Sellers Generational Trends report. Continue reading

Rates, jobs data and stale listings cloud housing market outlook

Mortgage rates are poised for another turbulent week as markets brace for the first inflation reading since the Iran War began, with headline CPI expected to jump to 3.4 percent, up from 2.4 percent in February. Continue reading

NAR’s new consumer profile shows agents how to thrive in 2026

Even seasoned agents may be scratching their heads when analyzing NAR’s latest consumer profile data, writes contributor Bernice Ross, who highlights the data agents need to pull 2026 into focus. Continue reading

Boomers may experience these brutal surprises when they move

Boomers may have big problems when it comes time to sell, trainer Bernice Ross writes. Her personal experience comes with a warning for agents and their 55+ clients. Continue reading

How to help senior real estate clients right-size with confidence

Finance expert Sofia Nadjibi, MBA, shares how real estate professionals can transform the downsizing experience for senior homeowners by blending empathy, strategy and smart financing tools. Continue reading

The American homeownership dream is primed for a comeback

Stuart Siegel, President and CEO of Engel & Völkers Americas, writes that while the American dream of homeownership is not dead, it is changing. Continue reading

Tool Kit: The Golden Girl’s guide to winning the Silver Tsunami

Explore the ageism and challenges that women of a certain age face in this business, and learn how to best serve clients who are 50-plus with trainer Rachael Hite. Continue reading

Boomers claim top homebuyers spot, leaving millennials behind

In a surprising shift, baby boomers have now surpassed millennials as the largest group of homebuyers, according to a new report released by the National Association of Realtors (NAR). Continue reading

Most Gen Z sellers have regrets over pandemic home purchases

Five years after the arrival of COVID in the US, 94 percent of Gen Z and 86 percent of millennial first-time homesellers say they regret their pandemic-era purchase, according to an analysis by Opendoor. Continue reading

Most Gen Z sellers have regrets over pandemic home purchases

Five years after the arrival of COVID in the US, 94 percent of Gen Z and 86 percent of millennial first-time homesellers say they regret their pandemic-era purchase, according to an analysis by Opendoor. Continue reading