Tag Archives: Branding

Busy but broke: Where new agents waste their time

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Ashlee Jankovich writes that new real estate agents must learn to protect their time and focus on the activities that matter most to keep their business on track. Continue reading →

Clarity, strategy, momentum: Inside the agenda for Inman On Tour Nashville

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On April 22, Inman On Tour lands at the Country Music Hall of Fame for a one-day experience built for agents who want direction in a shifting market. From consolidation to AI to back-to-basics lead generation, every session is designed to answer one pr… Continue reading →

Rechat and Canva partner with new integration feature (EXCLUSIVE)

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With the integration, Rechat will provide Canva directly with brokerage listing details, making the creation of marketing materials for agents and properties on the platform seamless. Continue reading →

What Guinness can teach you about building a brand that lasts

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In a market flooded with agents who cut corners to close faster, coach Darryl Davis writes, your commitment to doing things right is your greatest competitive advantage. Continue reading →

Real estate’s ‘Moneyball’ moment: 5 reasons new agents have the edge in 2026

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Broker Zac Kennedy shares why 2026 is the year new real estate agents win big by trading flash for fundamentals. Continue reading →

Why your YouTube channel flopped (and 5 ways to revive it in 2026)

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Transform your YouTube presence into a high-yield business asset by pivoting to search-based content and mastering the “TV-first” viewing habits of the modern homebuyer, broker and new Inman contributor Zac Kennedy writes. Continue reading →

Stop calling yourself a salesperson and lean into this identity shift

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Coach Darryl Davis pushes back against the real estate industry’s credibility crisis with advice on upgrading your professional identity. Continue reading →

How one of California’s largest brokerages hit 90% retention without chasing headcount

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“We don’t build rosters. We build careers”: FirstTeam’s Michele Harrington and Lauren Henss break down how discipline, service and authenticity fuel their growth in a hype-heavy industry. Continue reading →

Why every real estate agent needs a signature candle

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Troy Palmquist has used custom scented candles throughout his real estate career. Here’s why a private-label scent can become one of the most effective branding tools in an agent’s arsenal. Continue reading →