Why this Atlanta real estate broker trademarked his systems

From door-to-door vacuum sales to building a real estate empire, Atlanta-based broker, coach and radio host, Cleve Gaddis, uncovers his blueprint for delivering repeatable results. Continue reading

The $92M real estate lesson Jake Paul taught us from the boxing ring

In real estate, attention is currency, Josh Ries writes. If you want to close more deals in 2026, you have to start by getting in front of more people. Continue reading

Agents, you must believe in yourself and the brand you choose

To get buyers to believe in you, you must first believe in yourself, your value and the organization you represent, broker-owner Lori Muller writes. Continue reading

What it takes to build a $100M real estate brand with heart

Coach Melanie Klein shares the growth journey of O’Connor Estates, a Brentwood, California, real estate team that’s making waves for all the right reasons. Continue reading

How to turn up the volume and amplify your brand with podcasting

Your voice is your brand, CEO Stacey Ross Cohen writes. Let it be heard when you make real estate podcasting part of a compelling content marketing strategy. Continue reading

AI basics for agents: How to get started with confidence

Foundational guidance to help real estate teams and agents understand AI and put it to work for their business Continue reading

Should real estate agents have tattoos? The pros weigh in

Austin Victoria of “Selling the OC” talks about balancing personal expression and professionalism in an industry that is rapidly evolving. Continue reading

How to audit your brand like a marketing pro

Alyssa Stalker offers a simple step-by-step process to help agents evaluate their brand, find what’s out of sync and realign their message with who they are now. Continue reading

In bid to win luxury, eXp launches Sports & Entertainment division

As luxury brokerages compete for the attention of high-net-worth buyers, eXp Realty is elevating its service with a designated Sports & Entertainment division. Continue reading

HomeSmart celebrates 25 years with new branding, messaging

HomeSmart unveiled new branding for its 25th anniversary on Tuesday. Brokerage leaders said the redesign, which includes a new logo, wordmark and website design, reflects its commitment to “simplicity and transparency.” Continue reading