Tag Archives: Branding

How real estate pros can thrive beyond the MLS in the AI era

By | | Uncategorized
Comments Off on How real estate pros can thrive beyond the MLS in the AI era

Marketing expert Molly McKinley shares how savvy agents are building sustainable competitive advantages through integrated digital marketing. Continue reading →

Keller Williams hires former AT&T, Southwest exec as new CMO

By | | Uncategorized
Comments Off on Keller Williams hires former AT&T, Southwest exec as new CMO

Texas-based real estate franchisor Keller Williams has hired former AT&T exec Sandra Howard to lead its marketing team. Howard has more than 20 years of marketing and advertising experience with some of the globe’s largest brands, including AT&#03… Continue reading →

If you had 5 minutes with real estate’s most seasoned veterans, what would you ask? Pulse

By | | Uncategorized
Comments Off on If you had 5 minutes with real estate’s most seasoned veterans, what would you ask? Pulse

We’re bringing you advice from some of the industry’s most exciting thought leaders, so we want you to supply the questions. Continue reading →

9 branding tips that prove it’s not who you know, it’s how you show up

By | | Uncategorized
Comments Off on 9 branding tips that prove it’s not who you know, it’s how you show up

Troy Palmquist talks with photographer Chris J. Evans about branding, referrals, relationship building and entrepreneurship. Continue reading →

Residential roots, commercial reach: How this broker created scale with a strategic merger

By | | Uncategorized
Comments Off on Residential roots, commercial reach: How this broker created scale with a strategic merger

Find out how Jill Butler’s RedKey Realty Leaders scaled smarter by bringing on a boutique commercial brokerage and integrating their agents and their services. Continue reading →

From search to sold: Mapping the client journey through your website

By | | Uncategorized
Comments Off on From search to sold: Mapping the client journey through your website

Jon Krabbe of Agent Image shares ideas for supporting every stage of the client journey, from first looks to post-closing advice. Continue reading →

Brand-first marketing: Creating content that positions you as the go-to agent

By | | Uncategorized
Comments Off on Brand-first marketing: Creating content that positions you as the go-to agent

Tune in to Inman Access as Alyssa Stalker teaches you to create branded content that scales along with your real estate business. Continue reading →

8 things agents can do in August to boost productivity, commissions

By | | Uncategorized
Comments Off on 8 things agents can do in August to boost productivity, commissions

August isn’t downtime — it’s decision time, coach Darryl Davis writes. Decide what you’ll do now to set yourself up for success in the months ahead. Continue reading →

Avoid these 6 real estate branding mistakes

By | | Uncategorized
Comments Off on Avoid these 6 real estate branding mistakes

How to identify and fix the common branding missteps that erode trust, confuse clients and stall your growth. Continue reading →

Everything old is new(?) again when it comes to marketing your listings

By | | Uncategorized
Comments Off on Everything old is new(?) again when it comes to marketing your listings

As the industry continues to debate the way listings are marketed (or not) in the current climate, Troy Palmquist reflects on the potential move from digital to analog. Continue reading →