Tag Archives: Branding

How to create a purpose-built brand for luxury real estate

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While creating a luxury personal brand for your real estate business, Rebecca Francis writes, don’t forget to stay true to your authentic self. Continue reading →

Huddle Up: How The Heyday Group is redefining team culture in Austin

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Melanie Klein shares how Austin’s Heyday Group is redefining team culture and leading with heart and harmony while building trust and brand momentum. Continue reading →

How to show up online without selling out: Visibility with integrity

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Showing up with integrity, clarity and authenticity allows you to build a brand that’s in alignment with your own experience, Debra Trappen writes. Continue reading →

10 tips for getting a great real estate agent headshot in 2025

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Develop know, like and trust recognition with a headshot that grabs attention for all the right reasons. Author Stacey Soleil shows you how. Continue reading →

Bernice Ross launches new take on investing with ‘The Investor Scoop’

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To bring the vision of The Investor Scoop to life, Ross has assembled a growing team of industry pros, longtime colleagues and fresh thinkers. This lineup will deliver a wide range of content, from tax tips and tech tools to credit strategies to legal … Continue reading →

How to define your target audience without losing existing business

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Build your brand around a location or property type you’re passionate about, Nick Schlekeway writes, and watch your business take off. Continue reading →

Aggravated agents? The problem isn’t the market (it’s you)

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Many agents lack structure and support, branding expert Alyssa Stalker writes, but what they need is real business mentorship, repeatable systems, ongoing marketing education and a sense of community. Continue reading →

Media expertise is a competitive edge: Publisher, TV host

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By embracing branding principles, storytelling techniques, PR strategies and leveraging AI, Angela Yungk writes, real estate agents can establish a competitive edge that extends far beyond transactions. Continue reading →

Real estate’s hottest hookups amid merger mania: The Download

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Compression trumps competition as real estate industry heavyweights look for their perfect partners and set themselves up for strength and success in the years ahead. Continue reading →