Tag Archives: Communications

Inman announces 2026 Marketing All-Stars award recipients

By | | Uncategorized
Comments Off on Inman announces 2026 Marketing All-Stars award recipients

For the fourth year, Inman recognizes marketing heads, brand leaders and communications executives across the real estate industry. Continue reading →

Keller Williams hires former AT&T, Southwest exec as new CMO

By | | Uncategorized
Comments Off on Keller Williams hires former AT&T, Southwest exec as new CMO

Texas-based real estate franchisor Keller Williams has hired former AT&T exec Sandra Howard to lead its marketing team. Howard has more than 20 years of marketing and advertising experience with some of the globe’s largest brands, including AT&#03… Continue reading →

Anywhere names Barri Rafferty chief communications officer

By | | Uncategorized
Comments Off on Anywhere names Barri Rafferty chief communications officer

The communications vet and former CEO will handle government relations, events and productions functions for the company and will report to CEO Ryan Schneider, Inman has learned. Continue reading →

Tap into the power of social media for authentic connections

By | | Uncategorized
Comments Off on Tap into the power of social media for authentic connections

Rick Guerrero interviews mortgage pro and social media expert Kayla Kallender about the impact social media marketing can have in growing a business. Continue reading →

Yes, you need to respond to the good reviews, too

By | | Uncategorized
Comments Off on Yes, you need to respond to the good reviews, too

Those satisfied clients need love, too, so make sure you’re responding to their positive reviews with sincere appreciation. Laura Stace tells you what to say and how to show your thanks. Continue reading →

Your script just flopped. Here’s what you probably did wrong

By | | Uncategorized
Comments Off on Your script just flopped. Here’s what you probably did wrong

Do you know what it takes to make your scripts work like a charm? Bernice Ross goes through some common objection handlers for “I only want to work with the listing agent,” dissects which scripts are pure gold and which will be epic fails, and gives th… Continue reading →

Ever struggle for words? Here’s how to nail client conversations

By | | Uncategorized
Comments Off on Ever struggle for words? Here’s how to nail client conversations

The authors of “Exactly What to Say for Real Estate Agents” provided 30 magic words to help agents have the tough conversations. Here, Bernice Ross boils down the top takeaways and adds a few suggestions. Continue reading →

How to help sellers (and keep your sanity) through a messy divorce

By | | Uncategorized
Comments Off on How to help sellers (and keep your sanity) through a messy divorce

Home sales resulting from divorce can be fraught with peril, misunderstandings and anger. Here’s how to navigate through this rocky relationship terrain. Continue reading →

Ever wonder exactly what to say? Here’s the scoop

By | | Uncategorized
Comments Off on Ever wonder exactly what to say? Here’s the scoop

In “Exactly What to Say for Real Estate Agents,” authors Phil M. Jones, Chris Smith and Jimmy Mackin provide “30 Magic Words” to help real estate agents with the most common critical and difficult conversations they face today.  Continue reading →

5 ways to stay on the right side of the law

By | | Uncategorized
Comments Off on 5 ways to stay on the right side of the law

Compliance might not be a sexy topic, but making sure that you’re following the rules (and keeping the receipts) could save you huge amounts of time and money in the event of any disputes. Here are five best-practice tips to get you thinking like a reg… Continue reading →