Tag Archives: product marketing

Inman announces 2026 Marketing All-Stars award recipients

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For the fourth year, Inman recognizes marketing heads, brand leaders and communications executives across the real estate industry. Continue reading →

Is real estate actually a service business? The answer might be costing you listings

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Consumers are attracted by great products but retained by great service. Zac Kennedy breaks down how to mentally “click” between being a ruthless product marketer and an empathetic service provider. Continue reading →