Author Archives: Josh Ries

Here’s what 11M views on Threads taught me about lead generation

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A new quirk in the Threads algorithm showed Josh Ries that if you give leads too much information too early, you overwhelm them and lose them. Continue reading →

Here’s a 5-step plan to fix the IDX mess and implement real reform

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A lot of people treat IDX reform like it is an agent compensation issue, Josh Ries writes, but it’s a consumer clarity issue that turns into an agent compensation issue. Continue reading →

Is your follow-up awkward? Here’s how to fix it

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Positioning is the specific promise you make to clients and the specific pain point you solve, Josh Ries writes. Effective positioning is essential for great follow-up, connection and marketing. Continue reading →

Homebuyers don’t need motivation. They need leadership

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If your buyer clients keep stalling, ghosting or drifting, don’t reach for better scripts, lead-gen expert Josh Ries writes. Reach for a better process. Continue reading →

5 ways to stop listing anxiety from wrecking your price, process, profit

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Managing anxiety around the home sale process can preserve deals and ensure more effective decision-making for you and your clients, Josh Ries writes. Continue reading →

IDX reform is the real fight no one wants to have

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Josh Ries examines why the system designed to help agents quietly handed control to third party portals, and how we can take it back. Continue reading →

Oops! I left out the most important lead-gen lesson. Let me fix that

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As you seek to put together a lead-generation strategy, Josh Ries provides a starting point to help you determine who you’re talking to. Continue reading →

The $92M real estate lesson Jake Paul taught us from the boxing ring

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In real estate, attention is currency, Josh Ries writes. If you want to close more deals in 2026, you have to start by getting in front of more people. Continue reading →

Choose a side! How selective outrage can increase your leads

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Whether we like it or not, people don’t just want a service anymore, Josh Ries writes. They want alignment. They want to know what you stand for and against. Continue reading →

No lead-gen unicorns: 3 real ways to get clients to the closing table

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Stop chasing that next “magical” lead source, Josh Ries writes. Implement a lead-generation system that will sustain your business for the long haul. Continue reading →