Author Archives: Josh Ries

7 lessons the Marines taught this CEO about running a brokerage

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Sandilyn Burnett’s years in the service shaped how she runs her company today: with structure, accountability and an unwavering sense of duty, Josh Ries writes. Continue reading →

Real estate has become lawsuit-happy, and it’s killing our credibility

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Real estate leaders can either keep fighting for control or start working to lift each other, and the industry, higher, Josh Ries writes. Continue reading →

How I script, edit and caption real estate videos FAST using AI

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Once you build structure into your process with the help of AI, you can focus on storytelling instead of logistics, Josh Ries writes. Continue reading →

5 huge mistakes agents make when calculating cost per lead

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In real estate, money is made on the front end rather than at the closing table, Josh Ries writes. Here’s how to maximize the profit potential of your lead gen. Continue reading →

How to spy on your real estate competitors (to improve your ads)

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It’s OK to spy on your real estate competitors, Josh Ries writes, not to copy what they do, but to understand how to differentiate your message. Continue reading →

‘Top of mind’ means nothing without value. 5 ways to do it right

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The old playbook of “just stay remembered” doesn’t work in the digital age. Clients are bombarded with information, and unless you provide consistent value, your presence fades into the noise. Continue reading →

How AI helped me get 110K views posting 30 times a day for 30 days

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Stop chasing views, and start building momentum for your real estate brand online. Lead gen expert Josh Ries shares a 30-day plan of action. Continue reading →

Are your social media views down? It might be a good thing

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Declining social media views aren’t necessarily a problem, Josh Ries writes. They’re a sign of algorithm evolution, which is a big win for real estate agents. Continue reading →

7 lessons I learned from a fitness influencer about lead generation

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Stop limiting your learning to real estate, Josh Ries writes. Look at what other industries are doing, adapt it, and recognize that we’re entrepreneurs. Continue reading →

This type of seller lead will wreck your real estate ROI

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Before you spend money, do the math, Josh Ries writes, and explore organic content, referrals and sphere engagement for low- or no-cost lead generation. Continue reading →