Author Archives: Josh Ries

Breaking ‘phone-phobia’: 5 practical shifts to boost conversion

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Cure phone-phobia by combining accountability, goal-based training, warm-up strategies, value-first outreach and real conversion metrics, Josh Ries writes. Continue reading →

FTC sues Zillow: A wake-up call for real estate agents and brokers

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If you’re dependent on Zillow for lead gen, it’s time to build resilient funnels, own your data, and beef up your referral and content engines, Josh Ries writes. Continue reading →

Turn 1 short video into 3 posts: How to scale your content with AI

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Instead of trying to do everything yourself, Josh Ries writes, leverage the power of AI to help repurpose and rethink your content marketing. Continue reading →

How to stop real estate websites from stealing your clients

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Instead of using the resources of a big-box content producer, Josh Ries writes, create, own, and control your own content and keep your leads. Continue reading →

9 real estate lead-gen mistakes that are killing your ROI

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Profitable lead generation for real estate agents is about understanding timelines, systems, communication and conversion, Josh Ries writes. Continue reading →

3 unconventional ways to make open houses work harder for you

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Open houses offer more than an opportunity to market a single listing, Josh Ries writes. They allow you to connect, both in person and online, long after they end. Continue reading →

Mindset shift: Real estate clients don’t need you anymore

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Move your value proposition away from the transactional and into the protective, taking care of your clients in a way that technology can’t, Josh Ries writes. Continue reading →

Portals spend millions on SEO. Here’s how to leverage it for free

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Lead-gen expert Josh Ries tells you how to transform ideas from Zillow and Realtor.com into local insights that make your content marketing stand out for all the right reasons. Continue reading →

I lost a listing to AI. Here’s how I’m making sure it never happens again

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After a painful conversation with potential sellers, learn how broker Josh Ries renewed his commitment to personal communication. Continue reading →

CMAs fall flat — this Spotify-inspired lead gen idea wins listings

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Take a tip from the streaming platform’s Wrapped feature, Josh Ries writes, to show the value you’ve already provided throughout the year. Continue reading →