Tag Archives: digital presence

How this marketing strategist made herself more searchable

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Check out these no-nonsense tips from Christine George to help yourself and your real estate business stand out as the online landscape grows more crowded and complex. Continue reading →

ChatGPT and Meta redraw the lines of reach and control

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AI is no longer just a tool layered onto marketing. It’s restructuring how people discover brands, how platforms monetize attention and even how digital identities persist. From chatbot traffic that converts faster than Google to Meta’s messaging conso… Continue reading →

When seeing is no longer believing, referrals matter more than ever

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New AI technology is becoming so sophisticated, writes contributor Molly McKinley, that consumers may not recognize what’s real or fake. This is a red flag for agents. Continue reading →

Has agent bad behavior gotten out of control? The Download

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This week on the Download: A rash of incidents has put agent behavior under the spotlight. Is the industry facing a professionalism crisis — or just a few bad apples and a perception problem? Continue reading →

New to networking? 10 tips to make the most of your connections

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Relationships can lead to referrals, which can lead to revenue, Nikki Beauchamp writes. It all starts with the right network. Here’s how to grow yours. Continue reading →

How to set up your digital profiles as a new real estate agent

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Your digital presence is your storefront, and it’s open 24/7, Maris Callahan Messervey writes. Make sure it’s working for you, not against you. Continue reading →

5 things your clients won’t tell you (but you should know)

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From budget to competing buyer’s agents, Darryl Davis looks at the unsaid things that can cloud a client relationship, so you can communicate more clearly. Continue reading →