Tag Archives: marketing automation

Terradatum announces Listing Home Run for automated video marketing

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Market analytics company Terradatum is using MLS listing data to help agents quickly roll out property videos and web content for only $29.95 per listing. Continue reading →

Can you afford the cost of doing nothing?

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It was around this time last year that I was writing on change, saying, “If I’ve learned nothing else in almost fifteen years in the real estate business, it’s that the only constant is change — shifts are plentiful, but they’re rarely easy.” Continue reading →

Can you afford the cost of doing nothing?

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It was around this time last year that I was writing on change, saying, “If I’ve learned nothing else in almost fifteen years in the real estate business, it’s that the only constant is change — shifts are plentiful, but they’re rarely easy.” Continue reading →

Brokers: are you too focused on the small details?

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“If you just focus on the smallest details, you never get the big picture right.” It’s rare for someone running a real estate brokerage to intentionally focus on the small details and overlook their big-picture goals. Continue reading →

OutboundEngine gets social with automated ad campaigns

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Digital marketing solution OutboundEngine has released a new feature that automates advertising campaigns on social media for real estate agents. Continue reading →

You’ve made it to the top, but your work isn’t done. Here’s what you need.

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“It’s more difficult to stay on top than to get there.” Mia Hamm, a two-time Olympic gold medalist, and two-time FIFA Women’s World Cup champion. Being the top agent in your market means building a practice that is not just okay or average. Continue reading →

Speed-to-lead: The mission-critical step where most agents fall short

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Every agent’s book of business is going to vary. Your “pie” of lead sources might look something like this: 50% referral business, 30% online leads, 20% open houses. Some years referral business will boom and in others, it will inevitably slow down. Continue reading →

Animated Kingston Lane CEO Sharran Srivatsaa introduces ‘The Machine’

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Kingston Lane’s The Machine is a new marketing automation platform for agents to win more appointments. Continue reading →

Tech still needs YOU: A case study in 50% sales volume growth

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Inventory is key to a healthy housing market, and for some time this has been a real pain point for brokers and agents across the country. Seller lead generation can get expensive, and with a 1-3% conversion rate for most services. Continue reading →

Tech still needs YOU: A case study in 50% sales volume growth

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Comments Off on Tech still needs YOU: A case study in 50% sales volume growth

Inventory is key to a healthy housing market, and for some time this has been a real pain point for brokers and agents across the country. Seller lead generation can get expensive, and with a 1-3% conversion rate for most services. Continue reading →