Tag Archives: content marketing

‘Carl’s a mess’ trend shows how conversation outperforms content

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A viral reality TV moment, new LinkedIn data and Facebook engagement insights all show how conversation is driving reach more than content alone. Continue reading →

5 years. $50M in sales. Here’s the blueprint behind it all

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Jimmy Burgess shows how this Florida real estate agent remade his business by leaning in to social media and new niches. Continue reading →

Home search is going AI-first with Realtor.com as attention gets harder to earn

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Home search is starting earlier, attention is harder to earn and trust is getting more fragile. Here’s what that means for how agents show up. Continue reading →

Stop chasing leads! How one agent built a $150M business on YouTube

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Rick Guerrero sits down to talk with Sarah Meslowski about her YouTube strategy, which focuses on one long-form video per week. Over the past five years, she’s done $150 million in sales. Continue reading →

A step-by-step guide for using AI to master real estate marketing

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Stop asking one tool to do everything, Marci James writes. Use a specialized AI stack to build authentic, high-converting content in half the time. Continue reading →

These real estate social media posts actually generate leads

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Use these social media post ideas from Listing Leads’ Jimmy Mackin to generate more leads — not likes. Continue reading →

Is your brand message clear? A 30-minute audit to find out

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Most agents think they have a brand, but clients often see something different, marketing strategist Jennifer McAlpine writes. Use this quick 30-minute audit to determine whether your messaging is clear, memorable and aligned with what you truly do best. Continue reading →

Instagram, Google and Disney reveal new discovery tools 

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From paywalled features to AI-curated search, platforms are tightening control over what gets seen and how users engage. Here’s how that shift is impacting visibility — and what real estate professionals should do about it. Continue reading →

5 AI prompts that do the work of a full-time marketing assistant

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AI won’t replace real estate agents, but it can replace hours of marketing work, Jennifer McAlpine writes. These five prompts can help agents handle research, listing strategy and content creation faster than ever. Continue reading →

Put a price tag on potential by working with developers

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Troy Palmquist and Breezy’s James Harris talk build potential, deal flow and developer-friendly data insights. Continue reading →