Tag Archives: content marketing

90% of podcasts don’t last past 3 episodes. Here’s how to keep going

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New contributor Tim Garrity shares tips for building your brand reputation and client relationships by staying consistent with your podcast. Continue reading →

NAR highlights unseen work of Realtors in new ad campaign

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The 1.47-million member organization seeks to show consumers that “agents who are Realtors do more than open doors” with its slate of new ads. Continue reading →

ChatGPT and Meta redraw the lines of reach and control

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AI is no longer just a tool layered onto marketing. It’s restructuring how people discover brands, how platforms monetize attention and even how digital identities persist. From chatbot traffic that converts faster than Google to Meta’s messaging conso… Continue reading →

From content to closings: How social media drove $50M in mortgage production

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Rick Guerrero and Brandon “Bran the Mortgage Man” Brotsky discuss how a consistent personal branding strategy helped generate roughly $50 million in annual loan production directly from social media relationships. Continue reading →

7 AI tools that help agents do in hours what used to take days

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The real estate agents who are winning with technology right now are using it to remove friction and create efficiency, Jimmy Burgess writes. Continue reading →

From Bad Bunny’s halftime show to hyperlocal feeds: Culture is reshaping social strategy

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From a record-setting halftime show to feeds users can now fine-tune themselves, social platforms are shifting toward participation, personalization and hyperlocal relevance — raising the bar for how professionals show up and engage.
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I spent a decade building a real estate media company. Now I’m building its replacement

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The model Ori Harel spent 10 years building is going away. Now he’s building a next-generation, AI-driven content creation platform. Here’s why you should pivot in your business, too. Continue reading →

What’s in, what’s out: 5 marketing shifts you can’t ignore

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Every market shift creates opportunity, but only for those willing to adjust, Jimmy Burgess writes. The agents who grow fastest are the ones doing what works now. Continue reading →

Rocket, Redfin, Uber Eats and the algorithm-driven Super Bowl shift

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The Super Bowl is still the biggest stage in advertising, but the smartest brands aren’t treating it as a one-night spectacle. This year’s most effective campaigns show how the Big Game has become a credibility signal, one that feeds algorithms, extend… Continue reading →

Stop making social media content for leads. Do this instead

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If you want social media to produce real business, Josh Ries writes, stop treating it like a lead vending machine. Make content for those who already know you, because that’s where the easiest conversions live. Continue reading →