Tag Archives: content marketing

How this marketing strategist made herself more searchable

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Check out these no-nonsense tips from Christine George to help yourself and your real estate business stand out as the online landscape grows more crowded and complex. Continue reading →

Let ‘The Broke Agent’ save you from boring real estate content

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Build familiarity, and stay top of mind with real estate content that captures the authentic moments that happen with clients every day, Jimmy Burgess writes. Continue reading →

AI, TikTok search and screen-free tech reveal a growing disconnect 

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From declining engagement to the rise of screen-free tech, new signals suggest a growing disconnect that marketers should pay attention to. Continue reading →

Convert your next listing into 10 pieces of content

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Katy Borja shares how one real estate listing, paired with AI, can solve the what-to-post content problem without adding more work. Continue reading →

OpenAI backlash, McDonald’s memes and Ford’s F1 return show perception drives the conversation 

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From AI ethics debates to viral CEO moments, recent headlines reveal how quickly perception can shift online — and what real estate professionals can learn about trust, storytelling and platform risk. Continue reading →

If your listing’s not selling, it’s not always price. It’s the positioning

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When a home is positioned correctly, marketing feels easy, Josh Ries writes. When it’s not, no amount of exposure will be able to fix it. Continue reading →

How I turn everyday market knowledge into scroll-stopping social content

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Social media isn’t about creating something new, luxury agent Latham Jenkins writes. It’s about documenting your market, your land and your lifestyle. Continue reading →

How top agents build a predictable pipeline instead of chasing leads

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Focus on clear positioning, consistent content, strong relationships and simplified systems to build a business that attracts clients, Joe Killinger writes. Continue reading →

Olympic backlash and brand pivots spotlight the power of perception

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Culture is moving faster than ever, and perception can shift in minutes. Across sports, streaming, retail and content, one theme stands out: scrutiny. Here’s what that means for professionals navigating a cautious consumer and a hypervisible marketplac… Continue reading →

Rechat and Canva partner with new integration feature (EXCLUSIVE)

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With the integration, Rechat will provide Canva directly with brokerage listing details, making the creation of marketing materials for agents and properties on the platform seamless. Continue reading →