Tag Archives: content marketing

CMOs advise: Don’t let artificial intelligence ‘replace’ your voice

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Industry Chief Marketing Officers David Marine, Wendy Forsythe and Sandra Howard share how to thoughtfully and authentically use technology. Continue reading →

How to know when a new digital platform is worth your attention 

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Shifting to a new platform isn’t about where you show up, Audie Chamberlain writes. It’s about whether your presence actually helps someone make real estate decisions. Continue reading →

TikTok, Meta, local businesses — accountability pressure builds

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A landmark lawsuit is forcing courts to examine whether social media platforms can be held responsible for addictive design, even as TikTok’s U.S. transition introduces new uncertainty and Threads accelerates monetization. Continue reading →

From COLD to SOLD: 9 smart fixes for stagnant listings

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When you approach a lingering listing with a structured revival plan, Jimmy Burgess writes, sellers feel supported, buyers re-engage and momentum returns. Continue reading →

Here’s what 11M views on Threads taught me about lead generation

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A new quirk in the Threads algorithm showed Josh Ries that if you give leads too much information too early, you overwhelm them and lose them. Continue reading →

5 videos every real estate agent should make and repurpose

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The key to effective video marketing is to build a library of keystone content that creates exposure, demonstrates your expertise, educates prospects and builds trust, Derek Carlson writes. Continue reading →

I built my real estate business on a bar napkin (and you can, too)

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In an industry addicted to complex tech stacks and guru hacks, the secret to scaling isn’t more software, Zac Kennedy writes. It’s a return to the physics of business. Continue reading →

Social media for the rest of us: A pragmatist’s view for agents

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Building a social media following is not the same as being a good advisor, and views don’t always translate into effective representation, Jen Berbas writes. Continue reading →

Super Bowl ads aren’t playing the same game anymore

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Super Bowl ads aren’t just competing with each other anymore. They’re reflecting a broader shift across platforms, algorithms and media strategy, where visibility is earned through intent, clarity and relevance rather than volume or spectacle. Continue reading →

Stop trying to ‘scale’: Why revenue ‘stacking’ is the strategy you need

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The industry is obsessed with “scaling,” but the term has become a vague placeholder. Instead, Zac Kennedy writes, we should embrace the “stacking” method. Continue reading →