Pocket listings are bad for consumers — period

The MLS functions because of bilateral cooperation and compensation. You have to “pay to play,” and you pay by providing your listings. You can’t just take from the MLS without giving back. Continue reading

Coldwell Banker’s ‘Exclusive Look’ taps into vast agent network

The new platform will allow Coldwell Banker agents to match the needs of buyers and sellers who are represented by the company. Continue reading

Is ‘coming soon’ marketing a waste of time?

Do “coming soon” signs work, or are they just a waste of time? Hear how Dustin Fox, a D.C. agent with $40 million in annual sales, uses pre-listing marketing campaigns to get a big chunk of business. Continue reading