Tag Archives: marketing a listing

7 secrets that sell: Summer staging on a smart budget

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Luxury expert Chris Pollinger talks to the leadership team at LA’s Elite Home Staging about the features that get luxury homes sold in the summertime. Continue reading →

Facebook Marketplace: The effective tool most agents skip

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Holly Brink shares agent Abby Goodell’s no-frills strategy for turning Facebook Marketplace posts into legit buyer leads and examines why most agents overlook the platform. Continue reading →

The 3 stages of a listing — and how to win each one

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Put effort into the before, during and after of the listing appointment to position the property and generate additional leads from the process, Nick Schlekeway writes. Continue reading →

Why staging your listing matters more than you think

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Broker Nick Schlekeway offers a staging prescription for marketing your next listing and engaging the perfect buyer. Continue reading →

Zillow pushes back against private listings: The Download

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Zillow’s answer to the rising tide of private listing networks has been met with both praise and pushback from industry leaders. Continue reading →

The AI shortcut: 9 ways ChatGPT can simplify your listing process

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Real’s Drew Thompson offers tips that save you time and money when you put the power and potential of artificial intelligence to work for your listings. Continue reading →

Open house rules for agents: Do’s and don’ts

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Updated NAR rules, communication with visitors and appropriate hosting times can all impact the leverage provided by a well-planned open house, Andrew Reichek writes. Continue reading →

America’s real estate advantage is under siege: eXp’s Leo Pareja

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CEO of eXp Leo Pareja calls for courage, clarity and collaborative leadership in meeting threats to market transparency head-on. Continue reading →

NAR, MLS and how to market your next listing: The Download

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Amid layoffs at NAR, the new Delayed Marketing Exempt Listings policy drew scrutiny as MLSs scramble to implement its rollout. Continue reading →

It’s easier than you think: 10 simple steps to turn 1 listing into 4

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A real estate professional’s ability to turn one listing into multiple transactions is what helps good agents become great agents, Jimmy Burgess writes. Continue reading →