AI won’t replace real estate agents, but it can replace hours of marketing work, Jennifer McAlpine writes. These five prompts can help agents handle research, listing strategy and content creation faster than ever. Continue reading
Keller Williams Executive Chairman Gary Keller weighs in on private listings while announcing partnership with Zillow. Continue reading
Agents and teams from Brown Harris Stevens, Corcoran Real Estate and other industry brands made moves last week. Continue reading
Build familiarity, and stay top of mind with real estate content that captures the authentic moments that happen with clients every day, Jimmy Burgess writes. Continue reading
The more buyers who see your listing, trainer Bernice Ross writes, the more likely the sellers are to generate a higher price in a shorter amount of time. Continue reading
Ghosting comes from low-intent leads, awkward first conversations and generic follow-up, Josh Ries writes. Here are seven ways to reduce ghosting, and they start before you ever make the first call. Continue reading
From AI ethics debates to viral CEO moments, recent headlines reveal how quickly perception can shift online — and what real estate professionals can learn about trust, storytelling and platform risk. Continue reading
Can changing your gender on LinkedIn lead to a measurable increase in traffic and visibility? Rachael Hite set out to find out. Continue reading
Explosive professional growth isn’t magic, Jimmy Burgess writes. Its momentum is created by showing up in ways others choose not to. Continue reading
Social media isn’t about creating something new, luxury agent Latham Jenkins writes. It’s about documenting your market, your land and your lifestyle. Continue reading