Tag Archives: real estate marketing

NWMLS vs. Compass, NAR’s outlook, Umansky’s advice: Top 5

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Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading →

From Warped Tour to home tours: Meet the musicians who found their second stage in real estate

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For many touring musicians, the transition into a second career in real estate isn’t as surprising as it sounds. Continue reading →

Forget scripts. Authenticity drives real estate marketing results

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Expert Meriam Mellal says that as trust becomes harder to earn, authenticity becomes agents’ most valuable marketing asset. Continue reading →

Iran war, high rates chill pending home sales

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The Iran war sent mortgage rates surging and homebuyers retreating in the four weeks ending April 5, with pending home sales falling 2.4 percent year over year — the biggest decline in three months. Continue reading →

5 years. $50M in sales. Here’s the blueprint behind it all

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Jimmy Burgess shows how this Florida real estate agent remade his business by leaning in to social media and new niches. Continue reading →

Home search is going AI-first with Realtor.com as attention gets harder to earn

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Home search is starting earlier, attention is harder to earn and trust is getting more fragile. Here’s what that means for how agents show up. Continue reading →

Stop chasing leads! How one agent built a $150M business on YouTube

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Rick Guerrero sits down to talk with Sarah Meslowski about her YouTube strategy, which focuses on one long-form video per week. Over the past five years, she’s done $150 million in sales. Continue reading →

A step-by-step guide for using AI to master real estate marketing

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Stop asking one tool to do everything, Marci James writes. Use a specialized AI stack to build authentic, high-converting content in half the time. Continue reading →

Keller Williams’ Jason Abrams on Zillow Preview: ‘Nobody should get upset by having more choices’

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Keller Williams Head of Industry and Learning Jason Abrams talks about the Zillow Preview partnership and what’s next in the debate over private listings. Continue reading →

2026 AI stack: EXACTLY what a small team needs (and no more)

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Drew Thompson shares three tools that, together, cost about $50 a month and replace almost every other AI subscription you currently have. Continue reading →