Why lifestyle sponsorships matter more than ever in luxury real estate

High-net-worth relationships are still built in real life, Aspen agent Heather Sinclair writes, and shared experiences build equity that pays off in luxury transactions. Continue reading

Olympic backlash and brand pivots spotlight the power of perception

Culture is moving faster than ever, and perception can shift in minutes. Across sports, streaming, retail and content, one theme stands out: scrutiny. Here’s what that means for professionals navigating a cautious consumer and a hypervisible marketplac… Continue reading

Million dollar baby: Real estate’s biggest new hires and moves

Brown Harris Stevens, Coldwell Banker, and other industry brands made moves last week, adding multimillion-dollar brokers and team leaders to their ranks. Continue reading

Arizona family wins Redfin’s $1M home in digital scavenger hunt

An Arizona man, his wife and their 7-month-old daughter have become winners of Redfin’s Great American Home Search, a contest to locate and win a $1 million home, which Redfin launched on Super Bowl Sunday. Continue reading

Being found in the age of AI: The collapse of the ‘I’m the best’ era

Attention is now rented, and authority is infrastructure, Molly McKinley and Lauren Henss write. That means instead of the attention economy, we are now operating in the trust economy. Continue reading

Stuck in a rut? Pros urge agents to do lead gen with a human touch

With AI ubiquitous today, personal touch matters more now than ever before. And it can make all the difference when it comes to breaking out of a dry spell. Continue reading

How to capture massive share in today’s tough real estate market

Old school marketing strategy married to AI customization is the secret to success in today’s new and very competitive marketplace, Bernice Ross writes. Continue reading