Tag Archives: real estate marketing

From COLD to SOLD: 9 smart fixes for stagnant listings

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When you approach a lingering listing with a structured revival plan, Jimmy Burgess writes, sellers feel supported, buyers re-engage and momentum returns. Continue reading →

5 videos every real estate agent should make and repurpose

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The key to effective video marketing is to build a library of keystone content that creates exposure, demonstrates your expertise, educates prospects and builds trust, Derek Carlson writes. Continue reading →

.Realestate expands into full branding, marketing services

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The National Association of Realtors partner now offers branding and marketing services, which includes website creation, customer relationship management and AI-powered search engine optimization. Continue reading →

Social media for the rest of us: A pragmatist’s view for agents

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Building a social media following is not the same as being a good advisor, and views don’t always translate into effective representation, Jen Berbas writes. Continue reading →

Super Bowl ads aren’t playing the same game anymore

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Super Bowl ads aren’t just competing with each other anymore. They’re reflecting a broader shift across platforms, algorithms and media strategy, where visibility is earned through intent, clarity and relevance rather than volume or spectacle. Continue reading →

7 daily habits that keep a real estate pipeline full — in any market

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Implement these habits into your daily routine, coach Darryl Davis writes. Your pipeline won’t fill overnight, but it will fill quietly and repeatedly through consistent action. Continue reading →

Farming isn’t dead. Here are 5 strategies that work in 2026

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Coach Darryl Davis writes that an effective farming plan for listing lead gen is essential for shortening the road from “Who are you?” to “How can you help me?” Continue reading →

What Liquid Death and E.L.F. can teach agents about standing out

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As feeds get noisier and platforms more unpredictable, the brands that stand out are taking risks. From Liquid Death and E.L.F.’s culture-first approach to shifts in discovery, AI and visual storytelling, the real advantage is clarity — not scale — and… Continue reading →

AI is gaining converts in real estate marketing, but not everyone is a true believer (yet)

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After years of hype and pilot programs, 2025 may have marked a tipping point for artificial intelligence in real estate marketing — but it depends on who you ask. Continue reading →

Agent confidence is outpacing market conditions in 2026

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Coach Darryl Davis and his team have weathered many turbulent markets with their clients for decades, and they are predicting that confidence will be key for what’s ahead. Continue reading →