AI is no longer just a tool layered onto marketing. It’s restructuring how people discover brands, how platforms monetize attention and even how digital identities persist. From chatbot traffic that converts faster than Google to Meta’s messaging conso… Continue reading
While on stage at Inman Connect New York this month, Reffkin argued that agents shouldn’t have to pay money to the National Association of Realtors. Continue reading
In a market flooded with agents who cut corners to close faster, coach Darryl Davis writes, your commitment to doing things right is your greatest competitive advantage. Continue reading
From a record-setting halftime show to feeds users can now fine-tune themselves, social platforms are shifting toward participation, personalization and hyperlocal relevance — raising the bar for how professionals show up and engage.
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Think of every interaction with a client and prospective client as your 30-second commercial, Century 21’s Tori Keichinger writes. How will you break through? Continue reading
The model Ori Harel spent 10 years building is going away. Now he’s building a next-generation, AI-driven content creation platform. Here’s why you should pivot in your business, too. Continue reading
Every market shift creates opportunity, but only for those willing to adjust, Jimmy Burgess writes. The agents who grow fastest are the ones doing what works now. Continue reading
The Super Bowl is still the biggest stage in advertising, but the smartest brands aren’t treating it as a one-night spectacle. This year’s most effective campaigns show how the Big Game has become a credibility signal, one that feeds algorithms, extend… Continue reading
If you want social media to produce real business, Josh Ries writes, stop treating it like a lead vending machine. Make content for those who already know you, because that’s where the easiest conversions live. Continue reading
A landmark lawsuit is forcing courts to examine whether social media platforms can be held responsible for addictive design, even as TikTok’s U.S. transition introduces new uncertainty and Threads accelerates monetization. Continue reading