Tag Archives: real estate marketing

5 ways to stop listing anxiety from wrecking your price, process, profit

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Managing anxiety around the home sale process can preserve deals and ensure more effective decision-making for you and your clients, Josh Ries writes. Continue reading →

Silent buyers: The data gap hiding inside every virtual tour

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As visualization tech becomes ubiquitous, the agents who thrive will be those who understand what buyers think, not just where they click, Molly McKinley writes. Continue reading →

Why your YouTube channel flopped (and 5 ways to revive it in 2026)

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Transform your YouTube presence into a high-yield business asset by pivoting to search-based content and mastering the “TV-first” viewing habits of the modern homebuyer, broker and new Inman contributor Zac Kennedy writes. Continue reading →

Washington to consider requiring all listings to be marketed publicly

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INMAN EXCLUSIVE: A draft bill in the Washington State Legislature appears to be the next staging ground for the fight over how real estate listings are marketed. Continue reading →

Stranger Things in the feed: When audiences take control

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Stranger Things aren’t just happening on screen. They’re unfolding across social feeds, where audiences increasingly shape narratives in real time. From fandom-driven belief systems and breaking news cycles to platform shifts and AI-led discovery, part… Continue reading →

How to repurpose one great idea into a week’s worth of social posts

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Jeremy Knauff helps you develop a leveraged approach that efficiently turns a single topic into a mountain of content that you can publish to all social media platforms. Continue reading →

IDX reform is the real fight no one wants to have

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Josh Ries examines why the system designed to help agents quietly handed control to third party portals, and how we can take it back. Continue reading →

Here’s the fastest way to reach new real estate clients without breaking fair housing laws

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Target marketing accelerates client acquisition, but only when personas are legally compliant, fair housing expert Dr. Lee Davenport writes. Continue reading →

Actions that matter: Why being ‘all in’ still wins in an AI-driven industry

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Success doesn’t come from automation, CEO and coach Lori Muller writes. It’s earned through every action, every relationship and every moment of authenticity. Continue reading →

What Starbucks and Domino’s can teach you about ‘impossible’ goals

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If “same-old, same-old” isn’t getting the results you want, maybe it’s time to think bigger and set some impossible goals for yourself, Greg Hague writes. Continue reading →