Tag Archives: real estate marketing

How this luxury pro became 1 of Elliman’s top agents every year

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After decades in a competitive market, word got around that few can best Dina Goldentayer’s prowess in managing the most elite luxury home sales. Continue reading →

Oops! I left out the most important lead-gen lesson. Let me fix that

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As you seek to put together a lead-generation strategy, Josh Ries provides a starting point to help you determine who you’re talking to. Continue reading →

High-stakes staging: Secrets for turning ultra-luxury mansions into livable homes

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New Inman contributor Julian Buckner of Vesta Home talks staging, scaling and the complexity of styling a 22,000-square-foot Bel-Air property. Continue reading →

Reputation is the only currency that matters in real estate

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Find out how “agent’s agent” Mike Fabbri works and why he loves the HBO-worthy levels of drama that a real estate career provides. Continue reading →

The ULTIMATE real estate agent business plan for 2026

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Your 2026 roadmap is ready, so it’s time to implement it and grow your real estate business in the new year, Darryl Davis writes. Continue reading →

This was the year real estate content had to earn attention

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In 2025, audiences stopped rewarding noise. From Google search behavior to Wrapped-style recaps, and backlash against rage bait and slop, the signals were clear: Attention had to be earned. Here’s what that shift means for real estate agents heading in… Continue reading →

Here are our favorite listings from ‘Owning Manhattan’ Season 2

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Netflix’s “Owning Manhattan” gives viewers an inside peek at some of the most stunning posh listings in New York City. Here’s a closer look at our top picks from the latest season. Continue reading →

Elevate your marketing, and make it a strategic component to growth

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Real estate marketing isn’t just tactical, marketing expert Cara Tachibana writes. Learn how a strategic brand approach drives growth and agent adoption as she walks through her brokerage’s marketing makeover. Continue reading →

The biggest recruiting mistake most real estate leaders make

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One-size-fits-all recruiting pitches are costing brokerages top talent, writes recruiting expert Brett Jennings. Here’s how an assessment-driven, customized approach changes everything. Continue reading →