Tag Archives: real estate marketing

Choose a side! How selective outrage can increase your leads

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Whether we like it or not, people don’t just want a service anymore, Josh Ries writes. They want alignment. They want to know what you stand for and against. Continue reading →

Don’t sleep on Google: 7 steps to get more 2026 recommendations

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Google remains the place consumers verify credibility, research agents and confirm trust before making contact for the first time, Jimmy Burgess writes. Continue reading →

No lead-gen unicorns: 3 real ways to get clients to the closing table

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Stop chasing that next “magical” lead source, Josh Ries writes. Implement a lead-generation system that will sustain your business for the long haul. Continue reading →

Instagram’s new Stories update changes visibility for agents

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Instagram has quietly announced shareable Stories, creating a new opportunity for agents to expand local reach, spark conversations and stay visible without posting more content, Alyssa Stalker writes. Continue reading →

Instagram’s new Stories update changes visibility for agents

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Instagram has quietly announced shareable Stories, creating a new opportunity for agents to expand local reach, spark conversations and stay visible without posting more content, Alyssa Stalker writes. Continue reading →

Douglas Elliman brings on industry marketing leader for rebrand

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As the luxury brokerage continues to work on a comprehensive rebrand, it has welcomed back Natalie Passerini as chief marketing officer. Continue reading →

Douglas Elliman brings on industry marketing leader for rebrand

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As the luxury brokerage continues to work on a comprehensive rebrand, it has welcomed back Natalie Passerini as chief marketing officer. Continue reading →

Why my early social media posts flopped — and what finally worked

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Layer in two or three of these elements, and your content will land harder, get shared more and start actual client conversations, Josh Ries writes. Continue reading →

When seeing is no longer believing, referrals matter more than ever

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New AI technology is becoming so sophisticated, writes contributor Molly McKinley, that consumers may not recognize what’s real or fake. This is a red flag for agents. Continue reading →

Break it to make it: How one Hudson Valley brokerage recalibrated its tech for growth

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Curasi Realty spent the past year recalibrating its tech, choosing tools that simplify marketing, strengthen reporting and support agent growth. Continue reading →