Lofty launches AI tool to turn CRM contacts into seller leads

Lofty launches Homeowner Agent, an AI tool that identifies seller intent in CRM databases and automates lead nurturing to help agents win more listings. Continue reading

Meet the brokerage turning agent support into profit

On this episode, Parker Pemberton and Liz Rein detail their unique trajectory in Minnesota, recently transitioning their large team to an independent brokerage that did $829 million in 2024. Continue reading