Tag Archives: digital marketing

Future-proof your digital footprint for 2026 (and beyond)

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Troy Palmquist talks to luxury real estate pros about why owning your platform, understanding SEO and using AI wisely is the new baseline for elite agents. Continue reading →

Zillow’s SkyTour uses complex 3D tech to simplify home search

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Zillow Skytour has been released and relies on an obscure 3D capture technology called Gaussian splatting to offer navigable aerial home views. Continue reading →

In crowded virtual staging category, Collov AI offers ease, affordability: Tech Review

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Craig Rowe reviews Collov AI for Inman. The product gives agents and real estate stakeholders an easy, affordable way to virtually stage homes and use AI to generate short room tours, edit furniture and adjust room styles. Continue reading →

AI slop is flooding social feeds and reshaping real estate marketing

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AI-generated content is rapidly reshaping the digital landscape, creating a noisier, less reliable environment for clients. As synthetic video fills social feeds, agents will need stronger authenticity, clearer messaging and real expertise to stand out. Continue reading →

What ‘6-7’ reveals about the new real estate attention economy

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A chaotic meme with no real meaning ended up revealing how fast attention moves now and why that speed matters for anyone trying to reach consumers. Continue reading →

AI was built to replace us — but it might end up freeing us

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AI adoption in real estate is evolving fast, but its real progress comes from people — the agents, brokers and marketers shaping how the technology works with them. Continue reading →

Realtor.com parent goes after its own virtual tour target amid battle with CoStar

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Australia’s REA Group, owned by News Corp and a 20 percent stakeholder in Realtor.com, has acquired 3D tour technology company Planitar, echoing the 2024 sale of Matteport to Homes.com parent CoStar. Continue reading →

Free criminal background checks, smart lead generation and game-changing technology

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More than 400,000 agents nationwide now have complimentary access to domii’s Criminal Background Checks through strategic partnerships with leading MLSs, Realtor Associations, and Brokerages across the United States. Continue reading →

AI browser wars are here. How this new era will change real estate

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OpenAI’s new ChatGPT Atlas browser may have just redrawn the map of the internet. By building AI directly into the browsing experience, Atlas transforms search into conversation and automation — a move that challenges Google’s dominance and puts Micros… Continue reading →

How to spy on your real estate competitors (to improve your ads)

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It’s OK to spy on your real estate competitors, Josh Ries writes, not to copy what they do, but to understand how to differentiate your message. Continue reading →