Are we turning real estate professionals into gig workers?

The future of real estate should be about elevating professionals who combine expertise, experience and technology to deliver a higher level of service, Lori Muller writes. Continue reading

Are we using AI to build our business — or replace it?

What do we believe the role of a real estate professional truly is, Lori Muller asks, and what happens if we start replacing that role with something that was never designed to fulfill it? Continue reading

My move-up moment: Raising your hand to lead

Taking on the challenges of leadership makes you a real estate professional instead of a real estate participant, Sean Shariati writes. Continue reading

If real estate agents don’t matter, why are FSBOs at an all-time low?

Real estate professionals aren’t just opening doors, Lori Muller writes. They are guiding people through one of the most complex financial and legal transactions of their lives. Continue reading

Iran war, high rates chill pending home sales

The Iran war sent mortgage rates surging and homebuyers retreating in the four weeks ending April 5, with pending home sales falling 2.4 percent year over year — the biggest decline in three months. Continue reading

What NASA’s Artemis II reveals about agents who go the distance

The capsule’s name, Integrity, is what separates agents who build lasting careers from those who flame out after a few years, coach Darryl Davis writes. Continue reading

The real estate ‘easy button’ doesn’t exist

Success in real estate doesn’t come from luck or an easy button, Lori Muller writes. It comes by doing the work that others avoid. Continue reading

ChatGPT isn’t sabotaging real estate deals. It’s exposing how they’re made

The agents who will remain effective amid the rise of AI are the ones who help clients understand how to make decisions before the answer ever matters, broker Deb Siefkin writes.  Continue reading

Shock event sours rosy real estate hopes for 3rd straight spring: Intel

Client pools saw little change in March. But the once-optimistic outlook for 2026 fizzled as the war in Iran drove borrowing costs higher. Continue reading

Here’s the advice Mauricio Umansky gives agents when the market gets tough

The Agency founder shares simple habits that have mattered most throughout his career to help today’s agents flourish in a challenging market. Continue reading