Tag Archives: Google

Silent buyers: The data gap hiding inside every virtual tour

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As visualization tech becomes ubiquitous, the agents who thrive will be those who understand what buyers think, not just where they click, Molly McKinley writes. Continue reading →

The portal-war endgames that real estate agents actually want: Intel

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There’s broad dissatisfaction with Zillow’s primacy in the listing space, according to the latest Intel Index survey of real estate professionals. Here’s what they say they want to see instead. Continue reading →

How this team leader closes 950 deals a year on cruise control

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How do you lead a 70-agent team to 950 deals a year without burning out? In this episode, Matt Delhougne, shares the systems, structure and mindset behind his massive St. Louis team. Continue reading →

Klipster won’t rescue video listing apps: Tech Review

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Tech expert Craig Rowe reviews Klipster. “The mobile application helps real estate agents create and share listing and social marketing content on its own consumer-facing network,” he writes. Continue reading →

Why real estate marketing can’t afford distractions in 2026

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From tighter budgets to deeper AI integration, 2026 is shaping up to be a year of higher stakes for social and digital marketing. Marketing forecasts reveal where volatility is increasing, which trends still matter and why focus, trust and execution wi… Continue reading →

This real estate video content WILL convert in 2026

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If your resolution for 2026 includes a video marketing strategy, these real-life examples from Jimmy Burgess will provide inspiration for implementation. Continue reading →

More AI? A big recovery? Real estate heavyweights predict 2026

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Leaders including eXp’s Leo Pareja, REMAX’s Erik Carlson and top-selling agent Ben Caballero envision more tech, more change and perhaps a mixed recovery next year. Continue reading →

This was the year real estate content had to earn attention

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In 2025, audiences stopped rewarding noise. From Google search behavior to Wrapped-style recaps, and backlash against rage bait and slop, the signals were clear: Attention had to be earned. Here’s what that shift means for real estate agents heading in… Continue reading →

The priciest home sales of 2025 pushed the boundaries of luxury

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Concentrated in Florida and California, the year’s biggest residential sales featured high-profile buyers eager to secure investments with ample square footage, pedigree and prime locations. Continue reading →