Real estate agents are high-trust targets. A compromised Instagram or Facebook account can turn into a fast-moving scam aimed at your sphere, your clients and your reputation. Continue reading
In this week’s Download: How will you shift your marketing if Google becomes the next dominant player in the online listings landscape? Continue reading
Consumers are stressed, and attention is getting harder to earn. From shareable Instagram Stories to Google’s listing tests, it’s trust, not urgency, that is driving visibility now. Continue reading
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading
The next era of real estate won’t be won by whoever displays homes best, Molly McKinley writes. It will be won by whoever understands buyer intent most deeply. Continue reading
Google remains the place consumers verify credibility, research agents and confirm trust before making contact for the first time, Jimmy Burgess writes. Continue reading
Google is displaying real estate listings as search results in some markets — prompting questions about IDX violations and analyst speculation about risks to the portals. Continue reading
New AI technology is becoming so sophisticated, writes contributor Molly McKinley, that consumers may not recognize what’s real or fake. This is a red flag for agents. Continue reading
Zillow Skytour has been released and relies on an obscure 3D capture technology called Gaussian splatting to offer navigable aerial home views. Continue reading
Keller Williams Head of Industry and Learning Jason Abrams talks about the balance between technology and touch amid the rise of artificial intelligence. Continue reading