Tag Archives: Google

How to spy on your real estate competitors (to improve your ads)

By | | Uncategorized
Comments Off on How to spy on your real estate competitors (to improve your ads)

It’s OK to spy on your real estate competitors, Josh Ries writes, not to copy what they do, but to understand how to differentiate your message. Continue reading →

3 Google Business Profile mistakes you can’t afford to make 

By | | Uncategorized
Comments Off on 3 Google Business Profile mistakes you can’t afford to make 

Real Grader CEO Alex Montalenti talks to Troy Palmquist about the biggest (avoidable) mistakes real estate agents make when it comes to their online presence. Continue reading →

55 power users spill their AI secrets to a slicker real estate workflow

By | | Uncategorized
Comments Off on 55 power users spill their AI secrets to a slicker real estate workflow

Today’s brokerage-provided AI tools still take a backseat to third-party chatbots for many agents. With new products rolling out later this year, real estate leaders believe that may change. Continue reading →

From TikTok to memes, the battle over who shapes culture

By | | Uncategorized
Comments Off on From TikTok to memes, the battle over who shapes culture

The TikTok Oracle deal, the blurred meanings of memes and new ad benchmarks all reveal how fragile the channels of influence really are. For agents, staying visible means more than posting content; it means understanding who shapes attention, and how q… Continue reading →

Decoding real estate’s AI liftoff, and where it’s headed next: Intel survey

By | | Uncategorized
Comments Off on Decoding real estate’s AI liftoff, and where it’s headed next: Intel survey

Adoption of AI tools is accelerating in the brokerage world as new models unlock additional productivity options for some of the most engaged users. Intel asked hundreds of agents how their workflow has changed. Continue reading →

3 keys to creating a 5-star client experience in a challenging market

By | | Uncategorized
Comments Off on 3 keys to creating a 5-star client experience in a challenging market

The leader of a top-producing RE/MAX team shares his strategies for earning rave reviews. Continue reading →

Zillow wiretapping lawsuit quietly dismissed without prejudice

By | | Uncategorized
Comments Off on Zillow wiretapping lawsuit quietly dismissed without prejudice

A class action lawsuit against Zillow for allegedly disclosing personally identifiable information — including names and emails — and prerecorded video viewing activity to the parent companies of Facebook and Google, Meta and Alphabet, has been dismiss… Continue reading →

Is OpenAI’s ChatGPT-5 the AI upgrade you’ve been waiting for?

By | | Uncategorized
Comments Off on Is OpenAI’s ChatGPT-5 the AI upgrade you’ve been waiting for?

GPT-5 brings big upgrades — and new questions. Here’s what matters for real estate professionals, digital marketer Jessi Healey writes. Continue reading →

Keller Williams exec shares how to win trust with clients — and Google

By | | Uncategorized
Comments Off on Keller Williams exec shares how to win trust with clients — and Google

Ahead of Mega Agent Camp, Keller Williams Head of Industry and Learning Jason Abrams talks artificial intelligence, social media and the continuing importance of fostering in-person connections. Continue reading →

Stop using AI as a Google substitute. Do this instead

By | | Uncategorized
Comments Off on Stop using AI as a Google substitute. Do this instead

Agents who use AI will replace those who don’t, but how do you use it the right way? Digital marketing expert Colin Hull shares strategies to help you leverage the productivity potential. Continue reading →