Tag Archives: Google

YouTube’s new rules could cost real estate agents their ad revenue

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The platform’s updated monetization policy targets repetitive, low-effort content, but agents who lean into authenticity can still thrive. Continue reading →

Warm lead? Here’s how to change up your listing consultation

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When someone already knows, likes and trusts you, your listing appointment is different from what you’d do with a cold lead. Carl Medford shares strategies for closing the deal. Continue reading →

Agents are ‘fighting uphill’ — but there’s still opportunity

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The shifting market, new buyer behavior and new technology are changing how brokers approach their business, Anthony Lamacchia, Alex Vidal and Leo Pareja told attendees at Inman Connect San Diego on Wednesday. Continue reading →

Let’s talk about S-E-O: What agents need to know now

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SEO isn’t just about websites anymore. Here’s how real estate pros can optimize Reels, captions and AI tools to drive traffic. Continue reading →

With Instagram’s latest update, posts can now boost your SEO

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Learn how to become more visible on Google with a new Instagram update for professional accounts that allows social media content to appear in search engine search results, Kyle Basila writes. Continue reading →

How AI is transforming the role of real estate reviews

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While competitors focus on traditional SEO tactics, marketing expert Molly McKinley writes, forward-thinking professionals can build the review foundation that will drive AI recommendations for years to come. Continue reading →

What top real estate agents do that struggling agents don’t

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The daily habits of top agents allow them to separate themselves from the competition, so they can thrive in any market, Real’s Jimmy Burgess writes. Continue reading →

Real estate AI increasingly blurs the lines between humans and tech

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Real estate companies are rolling out AI assistants with human names and attributes. The tools are increasingly blurring the lines between what tech can do — and what it is. Continue reading →

Trump bump flattens for luxury homebuyers in Silicon Valley

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The area’s high-end homebuyers, many of whom work in tech, don’t take market fluctuations well, largely because their wealth is typically generated through IPOs and stocks. If the stock market is in a tizzy, they won’t be buying real estate. Continue reading →

Trending: Google goes all-in on AI — are you ready?

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Google’s latest AI push could reshape everything from home searches to content creation. Plus, Threads gets more flexible and Deloitte confirms what we already suspected — people follow people, not brands.
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