Reports of agent doom have been greatly exaggerated: The Download

While it seems that Big Tech is always taking aim at real estate professionals, their boots-on-the-ground usefulness makes them indispensable. Continue reading

Reports of agent doom have been greatly exaggerated: The Download

While it seems that Big Tech is always taking aim at real estate professionals, their boots-on-the-ground usefulness makes them indispensable. Continue reading

Beyond pre-approval: How to bulletproof your buyer in a competitive market

Lending expert Sofia Nadjibi offers insight for creating stronger buyer offers and greater negotiating leverage. Continue reading

What this spring means for buyers, sellers and real estate agents

The agents who consistently reach their goals recognize moments like this for what they are: Not guarantees, but opportunities, ERA President Alex Vidal writes. Continue reading

From scrambling to systematic: A better open house plan

Grow your database and grow your real estate business with Jen Berbas’ systematic plan for goal-setting, open house hosting and buyer follow-up. Continue reading

Buyers aren’t flaky. The market is setting them up to walk away

Escalating costs and the impact of deferred maintenance mean that buyers and sellers aren’t always on the same page, so buyers are walking away, bi-coastal luxury agent Cara Ameer writes. Continue reading

Why does everybody suddenly care about affordability? The Download

After years of a housing affordability crunch, Congress has weighed in with competing proposals to make homeownership more possible for hopeful buyers. Continue reading

How agents can help their clients become homeowners in 2026

With affordability continuing to challenge first-time buyers, agents can stand out by helping clients think creatively about what’s possible, ERA’s Alex Vidal writes. Continue reading

5 things buyers and sellers don’t care about (and what DOES matter)

When you stop making marketing about yourself and start making it about buyers and sellers, Jimmy Burgess writes, everything changes. Continue reading