How buyer affordability education makes you the go-to agent

Knowing DPA programs allows you to serve buyers where they are, solve problems others overlook and strengthen your reputation as the professional who makes homeownership possible. Continue reading

Closing is the lifetime launchpad for client follow-up: Step 8

When your buyer-focused transaction management system runs on habit instead of willpower, you don’t skip the steps that matter most, Cassie Walker Johnson writes as she wraps up her eight-step plan. Continue reading

How Charlie Kirk’s assassination could impact real estate

Charlie Kirk’s assassination may reshape real estate sentiment and buyer behavior. Jeremy Brazoban explores five key takeaways on how tragedy can ripple through housing markets and client psychology. Continue reading

Support buyers as they navigate the home inspection: Step 6

While the home inspection process can cause homebuying deals to wobble, it doesn’t have to tank them altogether. Cassie Walker Johnson shares strategies to add clarity and calm. Continue reading

Guiding homebuyers through the offer’s fine print: Step 5

In Part 5 of her eight-part series, Cassie Walker Johnson helps you help clients navigate the complexity and detail of the buyer offer. Continue reading

How the growing buyer power shift is reshaping the real estate market

The week on The Download: After years of frustration, homebuyers are finally back in the driver’s seat in many markets. Continue reading

On ‘Education Day,’ buyers teach you what they really want: Step 4

In Part 4 of her eight-part series, Cassie Walker Johnson shares a plan for “Education Day,” when buyers finally get to look at homes and figure out what features matter most. Continue reading

‘Not a shift, a transition,’ 2 reports say of homebuying market

Is it a buyers’ market or not? In separate market reports published on Thursday, Redfin and Realtor.com aimed to answer the question by looking at home price, home sales and inventory trends, which signal that homebuyers are gaining the upper hand — bu… Continue reading

How to have the commission conversation with buyers: Step 2

Take your next commission conversation from awkward to effortless with this step-by-step guide from Cassie Walker Johnson’s eight-step buyer plan. Continue reading

Back to school, back to basics: An 8-step buyer plan for every agent

Windermere agent Cassie Walker Johnson launches an eight-step series that will streamline the way you work with hopeful homebuyers. Continue reading