Homebuyers don’t need motivation. They need leadership

If your buyer clients keep stalling, ghosting or drifting, don’t reach for better scripts, lead-gen expert Josh Ries writes. Reach for a better process. Continue reading

How inflation is changing buyer behavior — and what agents can do 

Help buyers understand the long-term impact of a real estate purchase instead of getting hung up on short-term market challenges, Luke Babich writes. Continue reading

Silent buyers: The data gap hiding inside every virtual tour

As visualization tech becomes ubiquitous, the agents who thrive will be those who understand what buyers think, not just where they click, Molly McKinley writes. Continue reading

Smart strategies in a higher-rate market: How buyers can still win

Don’t leave buyers high and dry amid higher interest rates, coach Verl Workman writes. Develop financial and negotiation strategies to tap into the market, and help clients win. Continue reading

The no-budget phone strategy that attracts serious buyers instantly

Broker and attorney Greg Hague says agents can tap into motivated buyers already in motion before they spend a dollar on marketing. Continue reading

Why more brokerages should fight for their buyer agent commissions

The Echo Fine Properties arbitration offers proof that real estate pros can turn the tide and ensure that they’re compensated for their time, Spencer Krull writes. Continue reading

Gen Z is ready to buy: Boost your business by mastering co-buying

Zoomer co-buying is on the rise. Knowing what makes this generation tick and how to help them architect a deal will lead agents to a new stream of income in a stalled market, writes Annette DeCicco.  Continue reading

Stop losing deals: Ask ‘why?’ to find buyers who won’t back out

Asking the right questions that start with “why” can reveal your buyers’ true motivations and keep contracts from falling apart, writes broker Annette DeCicco. Continue reading

10 compelling reasons that your buyers should purchase now 

Help your buyer clients achieve their goals before the year ends, trainer Bernice Ross writes, and start 2026 strong with a commission check in your pocket. Continue reading

Tensions run high as buyers and sellers battle for ‘the driver’s seat’

Do buyers or sellers have the upper hand? Three real estate brokers explain why it’s an impossible question to answer and how they’re helping clients navigate a fragmented market by managing expectations and smart negotiations. Continue reading