Keller Williams agent canned for conspiratorial ‘plandemic’ billboard

Former Greensboro KW agent Chris Carlan has been fired for his controversial billboard featuring a coronavirus conspiracy theory and Pepe the Frog, a well-known Neo-Nazi meme. Continue reading

The roadmap to creating a complete digital marketing plan

Marketing, branding and social media play vital — and ever-changing — roles in growing your business. Learn best practices from the best in the industry to grow your personal brand, market your listings in innovative ways and creatively keep in touch w… Continue reading

The best marketing ideas come from agents in the field

Abby Lee, senior vice president of marketing and communications at RE/MAX, shares how she got into the field, why she’s been with the brokerage for over two decades and why the best feedback comes straight from agents. Continue reading

Brown Harris Stevens’ agent platform ‘couldn’t have come at a better time’

The long-standing, NYC-based urban luxury independent Brown Harris Stevens has developed an agent productivity solution called MAIA. It rests on a Salesforce backbone. Continue reading

This is not the time for ‘marketing as usual’

Industry experts Katie Lance, Kendall Bonner and Victoria Kennedy say agents shouldn’t be afraid to talk about controversial topics. Continue reading

Filmmaker-inspired video app wants your help in beta testing

The app comes with a shot list and in-screen shooting recommendations to ensure users capture everything that makes a video worth watching. It was developed by a filmmaker and former Sothebys executive. Continue reading

WATCH: Marketing kick off for 2020

Where are things headed for marketing in 2020? Katie Lance of Katie Lance Consulting shares her insights at Inman Connect. Continue reading

WATCH: Ryan Serhant says social media is the greatest gift to agents

Ryan Serhant, an agent and Bravo TV star, sells roughly a home a week through connections he makes on social media. Now he’s tackling TikTok. Continue reading